02SECTION

Commissions — one brand,
one video programme,
opened up.

Each Commission sits with a specific piece of video marketing work — a series, a campaign, a channel. The brand agrees to be named, or, on request, is anonymised. The commissioning brief, the production economics, and the outcomes are reported in full detail.

CMS 01 · YOUTUBERECYouTube
Commission · YouTube

How a 12-video YouTube series produced a channel worth £2.4m a year.

A UK consumer subscription brand commissioned a specific YouTube documentary series in early 2024. Two years on, the twelve videos are still driving new subscriptions.

Isla Merriweather · 15 minRead
CMS 02 · TIKTOKRECTikTok
Commission · TikTok

The DTC brand that runs TikTok as an in-house studio.

A mid-market skincare brand built a small in-house studio. Six people, 400+ TikTok videos a year, no paid amplification.

Petar Vukelić · 12 minRead
CMS 03 · CTVRECCTV
Commission · CTV

A CTV commercial cut to fifteen versions, stopped working at eleven.

An outdoor brand tested fifteen versions of a hero commercial. The eleventh version was the point at which the audience collapsed.

Marlow Osoye · 13 minRead